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Table of contents

Returns to Investors.

Analysis of Profit Pathways. Time Series Analysis.

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Using a Spreadsheet in Time Series Analysis. Short-term Forecasting. Forecasting Using Relationships Between Variables. Linear Regression on the Spreadsheet.

Chapter 2 Financial Aspects of Marketing Management.

Multiple Regression. Introduction to Costing Systems. Budgetary Control. Introduction to Decision-making. Introduction to Break-even Analysis.

Table of contents

Sensitivity Analysis for Break-even Analysis. Short-term Decision-making.

Financial Aspects of Marketing | SpringerLink

Pricing Decisions. Making Long-term Investment Decisions. Whether or not you do your own bookkeeping, it's important as a business owner that you have a basic understanding of the financial aspects of your business.

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Even if you're more concerned with craftsmanship, doing good in the world or just earning enough to sustain other aspects of your life, making friends with business finances will position you to better achieve these goals. Take an introductory bookkeeping class, have a conversation with your accountant and spend time familiarizing yourself with financial statements.


Be scrupulous about tracking money flowing in and out of your business, and build a company culture where employees do their part to maintain your financial systems as well. Devra Gartenstein founded her first food business in In she transformed her most recent venture, a farmers market concession and catering company, into a worker-owned cooperative.

She does one-on-one mentoring and consulting focused on entrepreneurship and practical business skills. Share It.

ch13_kerinBE - CHAPTER 2 Financial Aspects of Marketing...

TL;DR Too Long; Didn't Read The financial aspects of a company include building a strong business model, keeping up-to-date books and securing adequate financing. Profit and Loss: Your profit and loss statement summarizes your company's financial activity during a period of time, such as a month or a year.

It lists all of your revenue at the top and all of your expenditures in the lower section, breaking these into variable expenses, such as materials and production payroll, and fixed costs such as rent. The bottom line of your income statement shows how much you earned or lost during that financial period.


Balance Sheet: Your balance sheet is an overview of your financial situation at a particular moment in time, showing how much you own and how much you owe. It also shows how these assets and liabilities are distributed and how much of your cash is liquid and easily available for emergencies. Pro Forma Cash Flow: This document lays out your financial projections for an upcoming period, specifically showing how much cash you expect to be flowing in and out of your operation during this time.